Week 3 of Editing

Week 3 of editing

I went out with Jess and Fran and filmed more footage as well as getting photos.

Week 2 of editing

Week 2 of editing 

I went out and filmed footage for the narrative aspect of my music video and am beginning to slot it into the video. 

Footage and week 1 of editing

 

Footage

Over summer, I began to start shooting my footage. I recorded a lot of footage of Fran, who is going to be my music artist but need to take more photos for my website (as I am not happy with the ones that I got) and film more footage of Jess, Ara and Grace who are going to be part of the narrative aspect of my video. I am planning to do this this weekend. In the meantime, I have started to put my music video together. I am beginning with all my lip sync footage and am putting blank screens in between and then will go back to it after all the lip syncs are in, in order to make sure the lip syncing all lines up perfectly with the song.

I also filmed my 30 second video for my website. I used it to make a campaign of 
#FrankiesFiveFavourites, using intertextuality to encourage others to participate in showing the 5 albums that made them who they are today. 

The Pitch

 

Pitch and Feedback

I found that a lot of the people enjoyed the style of my 30 sec video, as well as my campaign idea to create digital convergence between my video and website. However, I need to make sure the lip sync is always perfect as it was a little bit off in my presentation video.

The Brand

 The Brand

Domino Recording Company were founded in 1993 in Putney. They say that even now, ‘Domino remains a record label whose characteristics are best represented by its artists: individuality, originality, and a total immersion in music’s world of possibility’. Artists signed with Domino are typically associated with the Alternative/Indie genre, such as Arctic Monkeys and Wet Leg.

Industrial and Contemporary contexts

 

Industrial Context

Context of Music Videos

History of my chosen medium for my primary product

Contemporary Context

Finance and Distribution

The budget for the music video an artist makes is funded by the record label they are signed to. They can also make money through advertising within them by collaborating with other brands or product placement. Streams and digital downloads can also indirectly increase revenue as they work as a form of advertising by increasing merch and ticket sales.

Music videos are mainly distributed through agreements between record labels and video distribution services such as Ditto and Symphonic. These services allow labels to sell their music videos to places such as VEVO and Youtube where they are shown to the public. Although, with independent artists it is difficult to reach out to these distribution services so instead they tend to upload their music videos to different forms of social media where the audience are able to engage more, whilst maintaining the artists following

Audience Research

 Audience Research

Primary Audience- Focus Group 1

Name: Caitlin Baker

Age: 18

Occupation: Second year A-Level student preparing to study nursing at the University of Surrey with a part time job as a shop assistant at her local M&S

Subjects: Psychology, PE and Business

Psychometric group: Explorer

Interests: Music, fashion, sport

Name: Grace Ball

Age: 17

Occupation: First year A-Level student

Subjects: Biology, Chemistry, Maths, Further Maths

Psychometric group: 

Interests: Theatre, food, science

Name: Ara Kayode

Age: 16

Occupation: First Year A-Level Student

Subjects: Classics, Sociology, Media Studies, English Language

Psychometric group: Reformer

Interests: Music, food, film

Name: Holly Longbourne 

Age: 17

Occupation: First year A-Level student

Subjects: Maths, Biology, Chemistry, PE

Psychometric group: Succeeder 

Interests: Music, sport, theatre

My first focus group contained 4 people from the primary audience of middle and up market women aged 16-18. I found that all 4 of them had a screen time of 5-8 hours online. This shows how women spend a large amount of their time online scrolling to gather the new trends. This aligns with the apps they use, which found that all 4 of them spend a lot of the time they’re on their phone on TikTok and Instagram. These apps are less used for communication and more for what has become known as ‘doomscrolling’. A lot of content on these apps sets an unrealistic beauty standard for people, which these women felt who all said that they always feel pressured to follow microtrends with one person saying they always do ‘because their friends do’. This shows how social media not only impacts how an individual feels, but also strongly influences the way friendships work. All of these women said that they almost always feel out of place online, but feel even more out of place in real life. This shows how online spaces affect real life scenarios and how women feel impacted more than men. 

Secondary Audience- Focus Group 2

Name: Dylan O’Neill

Age: 17

Occupation: First year A-Level student

Subjects: Economics, Politics, Maths, Further Maths

Psychometric group: Succeeder

Interests: Politics, celebrities, music

Name: Tom Young

Age: 16

Occupation: First year A-Level student

Subjects: Maths, Psychology, Physics, French

Psychometric group: Explorer

Interests: Sport, politics, psychology

My second focus group contained 2 people from the secondary audience of middle and up market men aged 16-18 who like to be engaged. I found that one of the men had the same screen time as the women I had asked and one of them had a lower screen time, with it being between 2-4 hours. Despite having similar screen times to the women, both men said that they didn’t feel as much of a need to give into . Even though one of the men said that they are online the same amount as the women who I spoke to, he did not feel the need to follow micro trends nor did he feel out of place in online and real life spaces. Although, neither of them said they never feel out of place so this shows that men are still prone to follow micro trends, just not to the same extent as women.