Industrial Context
Context of Music Videos
History of my chosen medium for my primary product
Contemporary Context
Finance and Distribution
The budget for the music video an artist makes is funded by the record label they are signed to. They can also make money through advertising within them by collaborating with other brands or product placement. Streams and digital downloads can also indirectly increase revenue as they work as a form of advertising by increasing merch and ticket sales.
Music videos are mainly distributed through agreements between record labels and video distribution services such as Ditto and Symphonic. These services allow labels to sell their music videos to places such as VEVO and Youtube where they are shown to the public. Although, with independent artists it is difficult to reach out to these distribution services so instead they tend to upload their music videos to different forms of social media where the audience are able to engage more, whilst maintaining the artists following
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